Business messaging, WhatsApp engines of growth in India: Meta India head

Meta, the parent company of WhatsApp, sees business messaging as the next engine of growth in India. Sandhya Devanathan, Vice President of Meta India, stated that more businesses are using WhatsApp to reach new audiences, particularly in sectors such as banking, e-commerce, gaming, and small businesses.

Sep 24, 2023 - 17:30
Business messaging, WhatsApp engines of growth in India: Meta India head
Meta, the parent company of WhatsApp, sees business messaging as the next engine of growth in India. Sandhya Devanathan, Vice President of Meta India, stated that more businesses are using WhatsApp to reach new audiences, particularly in sectors such as banking, e-commerce, gaming, and small businesses.