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Daewoo enters Indian consumer electronics & appliance market through Kelwon Electronics
South Korean brand Daewoo has entered the Indian consumer electronics and appliances market through its licensee partner Kelwon Electronics & Appliances. Kelwon plans to invest around Rs 300 crore in the next three years to introduce Daewoo products in sectors such as energy and power, and consumer electronics. Kelwon will adopt a twin brand strategy, with Daewoo products in the premium and mid-premium segment, and its own brand for mass to mid-premium. Daewoo will initially have its products manufactured locally through OEM, with the possibility of setting up its own manufacturing in the future.
South Korean brand Daewoo has entered the Indian consumer electronics and appliances market through its licensee partner Kelwon Electronics & Appliances. Kelwon plans to invest around Rs 300 crore in the next three years to introduce Daewoo products in sectors such as energy and power, and consumer electronics. Kelwon will adopt a twin brand strategy, with Daewoo products in the premium and mid-premium segment, and its own brand for mass to mid-premium. Daewoo will initially have its products manufactured locally through OEM, with the possibility of setting up its own manufacturing in the future. 
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