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FirstCry parent files IPO papers; to raise Rs 1,816 crore via sale of new shares
Brainbees Solutions, the parent company of FirstCry, has filed draft IPO papers with SEBI for an IPO comprising fresh shares and an offer for sale by existing investors including SoftBank, Mahindra & Mahindra, and TPG. FirstCry, founded in 2010, retails baby and kids products and operates 936 stores across 465 cities. The IPO proceeds will be used for new stores, warehouses, acquisitions, overseas expansion, and sales/marketing. Ratan Tata and the founders are among the individual selling shareholders.
Brainbees Solutions, the parent company of FirstCry, has filed draft IPO papers with SEBI for an IPO comprising fresh shares and an offer for sale by existing investors including SoftBank, Mahindra & Mahindra, and TPG. FirstCry, founded in 2010, retails baby and kids products and operates 936 stores across 465 cities. The IPO proceeds will be used for new stores, warehouses, acquisitions, overseas expansion, and sales/marketing. Ratan Tata and the founders are among the individual selling shareholders. 
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