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How Mukesh Ambani's RIL is planning to take on Coke and Pepsi in India
Reliance is planning to take on PepsiCo and Coca-Cola in India's £4.6bn ($6bn) beverage market with its new soft drink venture, Campa. The company plans to target pricing and nationalist sentiment. At its current price of 49 rupees, Reliance sells its discounted Campa Cola for half its label price and around a third lower than Pepsi or Coke variants.
Reliance is planning to take on PepsiCo and Coca-Cola in India's £4.6bn ($6bn) beverage market with its new soft drink venture, Campa. The company plans to target pricing and nationalist sentiment. At its current price of 49 rupees, Reliance sells its discounted Campa Cola for half its label price and around a third lower than Pepsi or Coke variants. 
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