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Reliance Retail brings skincare brand Allies of Skin to India
Tira, Reliance Retail's beauty vertical, is aggressively expanding its inventory of brands in order to attract more consumers amid the country's growing thirst for beauty items. Nicolas Travis, founder of Allies Group, which owns the brand Allies of Skin, stated that India's expanding spending power and vast market potential present the business with numerous opportunities. Initially, the brand will concentrate on tier one cities, and once established, it will consider tier two and three locations. "We have a bullish outlook on India," Travis continued.
Tira, Reliance Retail's beauty vertical, is aggressively expanding its inventory of brands in order to attract more consumers amid the country's growing thirst for beauty items. Nicolas Travis, founder of Allies Group, which owns the brand Allies of Skin, stated that India's expanding spending power and vast market potential present the business with numerous opportunities. Initially, the brand will concentrate on tier one cities, and once established, it will consider tier two and three locations. "We have a bullish outlook on India," Travis continued. 
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