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Shift to larger packs drives FMCG growth
Changes in price-pack contributions across six key categories in the March quarter of 2023 show more consumers have up-traded to high-value packs as compared to the same quarter of the previous year. The shift is seen in beverages, personal care and branded commodities, according to data from Bizom, a platform that automates retail execution at 7.5 million kirana stores,
Changes in price-pack contributions across six key categories in the March quarter of 2023 show more consumers have up-traded to high-value packs as compared to the same quarter of the previous year. The shift is seen in beverages, personal care and branded commodities, according to data from Bizom, a platform that automates retail execution at 7.5 million kirana stores, 
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