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Spiced-up Saffola oats pips Quaker in sales
Marico's Saffola brand has overtaken Quaker oats as the leading brand in the Indian oats category. Saffola's strategy of introducing a savory version of oats, catering to Indian taste preferences, has helped it secure a market share of 42%, compared to Quaker's 34%. Saffola's range of plain and masala oats has expanded the snacking options beyond breakfast, while Quaker remains focused on oats as a breakfast menu item. Marico has also introduced millets in its oats range to offer healthier options.
Marico's Saffola brand has overtaken Quaker oats as the leading brand in the Indian oats category. Saffola's strategy of introducing a savory version of oats, catering to Indian taste preferences, has helped it secure a market share of 42%, compared to Quaker's 34%. Saffola's range of plain and masala oats has expanded the snacking options beyond breakfast, while Quaker remains focused on oats as a breakfast menu item. Marico has also introduced millets in its oats range to offer healthier options. 
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