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Twitter's revenue drops amid advertisers' concerns over Elon Musk
Advertisers continue to be wary of Twitter's changes under the ownership of Elon Musk. Major brands including Amazon, Coca-Cola, Hilton Worldwide, and Merck have yet to resume ad spending on the platform. Between September and October 2021, the top 10 advertisers on Twitter spent $71m on ads, but in the past two months, this figure has dropped to just $7.6m, a decline of 89%.
Advertisers continue to be wary of Twitter's changes under the ownership of Elon Musk. Major brands including Amazon, Coca-Cola, Hilton Worldwide, and Merck have yet to resume ad spending on the platform. Between September and October 2021, the top 10 advertisers on Twitter spent $71m on ads, but in the past two months, this figure has dropped to just $7.6m, a decline of 89%. 
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