Unmasking Banksy in court won’t diminish interest in his brand – or his art

The graffiti artist known as Banksy might be unmasked in an upcoming defamation case over his use of Instagram to invite shoplifters to go to a Guess store because it had used his imagery without permission. The case could be seen as an attempt to force Banksy to relinquish his anonymity, which, many say, has been important to his success over the years.

There has been much speculation as to the identity of the artist and he is believed by many to be Bristol’s Robin Gunningham, who was named as a co-defendant in the defamation suit. While it has not been confirmed that Banksy is Gunningham, pointing this out is in no way a revelation. Moreover, trying to find out Banksy’s identity ultimately does not matter.

There have been many investigations into the artist’s identity and it has been the topic of serious journalistic and academic investigation for years, but no one has been able to absolutely link Gunningham and Banksy.

Short of Gunningham’s admission, complete certainty is unlikely. But if Banksy’s identity is revealed, police forces around the world could bring vandalism, property destruction, criminal mischief or worse charges against the individual.

Gunningham revealing himself would also destroy the Banksy mystique.

He is not likely to snitch on himself or damage the brand. The more important reason Gunningham...

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