Zomato launches ‘Pure Veg Mode’ and ‘Pure veg Fleet’ for food deliveries

Food delivery platform Zomato has launched a “Pure Veg Mode” on its food delivery application, along with a “Pure Veg Fleet” of delivery riders, company CEO Deepinder Goyal announced on Tuesday.

“India has the largest percentage of vegetarians in the world, and one of the most important feedback we have gotten from them is that they are very particular about how their food is cooked, and how their food is handled,” Goyal wrote in a social media post.

He said that the service was launched for customers “who have a 100% vegetarian dietary preference”.

According to Goyal, the “Pure Veg Mode” service will allow Zomato users to choose from restaurants that serve only vegetarian food. The service will not include outlets that serve both vegetarian and meat items.

“This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet,” the Zomato CEO said.

Our dedicated Pure Veg Fleet will only serve orders from these pure veg restaurants. This means that a non-veg meal, or even a veg meal served by a non-veg restaurant will never go inside the green delivery box meant for our Pure Veg Fleet. pic.twitter.com/x9H7cAbgFX— Deepinder Goyal (@deepigoyal) March 19,...

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