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Zomato should tweak its Zomato Gold programme - experts explain why
Zomato's loyalty programme, Gold, has been driving volumes for the company. However, analysts and experts believe that the programme needs adjustments to improve profitability. While loyalty programmes are important for customer retention, the economics of the programme need to make sense in the long run.
Zomato's loyalty programme, Gold, has been driving volumes for the company. However, analysts and experts believe that the programme needs adjustments to improve profitability. While loyalty programmes are important for customer retention, the economics of the programme need to make sense in the long run. 
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